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Raised by parents who are purveyors of rare and unusual diamonds, Pratima and Prerna were surrounded by the most exquisite stones at an early age, and so their childhood included an education in antique, vintage cuts, and rare natural color diamonds. However, the idea of a career in traditional jewelry took time for their stars. Instead, they set out on a different path.
After receiving her MBA, Pratima began a career with a luxury brand, and Prerna pursued her interest in the apparel industry after studying architecture. Yet, their desire to design elevated everyday essentials with the same diamonds they grew up admiring could not be ignored. In 2009, Sethi Couture launched its first collection of fine jewelry.
708 5th st. Suite 8 Coralville, Iowa, 52241
Call us at 319-569-2182